Discovery
Coloring inside the lines since the age of 4, I was born with a knack for color and a good eye. Growing up, it guided me through worlds of imagination, and today, it fuels my passion as a graphic designer and visual storyteller. My canvas extends to walls, floors, and every corner of a brand's world. I believe environmental branding has the power to immerse visitors in a story and forge a deeper connection.
I craft eye-catching designs for logos and packaging, capture the essence of products through photography, and create dimensional expressions that bring brands to life. From HON furniture, Scotts Miracle-Gro, Club Car, LaSenza, Big Lots to McDonald's, I've collaborated with diverse clients, always with one goal in mind: to tell your story in a way that resonates, engages, and drives results.
But design is more than just pixels and palettes. It's about connection, collaboration, and growth. That's why I thrive on being a design lead, inspiring others to push boundaries and deliver impactful solutions. Whether it's mentoring young designers or guiding projects to exceed expectations, seeing others blossom fills me with joy. It's a passion that extends beyond my work, evident in my years with the Red Shoe Society, where I witnessed the power of design to bring comfort and hope to families in need.
Along the way I discovered that I thrive on bringing happiness to others and ultimately that
kindness brings joy.
Campaign work
In creating holistic campaigns and branding for clients, it’s important to see the big picture and connect ideas and creative in purposeful and strategic ways that are evident at first glance. In the work below you will see full campaigns that were designed from the very beginning. From initial concepts, color schemes, furniture selection, set design, storylines, storyboards, photo art direction and campaign branding with print and digital elements, (that’s a mouthful)...it all comes together, in a beautiful way.
CONCEPT DESIGN
ART DIRECTION
VIDEO DIRECTION
DESIGN
More than just furniture
CONCEPT
ART DIRECTION
VIDEO DIRECTION
DESIGN
ILLUSTRATION
Directed photo and video shoots for HON Furniture. Art direction for fabric color-ways, selection of furniture, and talent. Created holistic campaign designs while working at Kreber.
See more creative from
my work on HON at Kreber.
Get reel
CONCEPT STORYBOARDS
VIDEO DIRECTION
DESIGN
Directed video shoots, created set design, selected talent and wardrobe along with look and feel of the campaign while working at Kreber.
Pretty porcelain
CONCEPT
ART DIRECTION
VIDEO DIRECTION
DESIGN
Directed photo and videos, designed look and feel of the Mansfield Plumbing “Go with Mansfield” campaign while working at Kreber.
Art direction and ideation of out of the box thinking campaigns and social with Kreber team.
ART DIRECTION
VIDEO DIRECTION
DESIGN
ILLUSTRATION
Game for more
Directed photo and video, designed look and feel of the Club Car Golf campaign while working at Kreber.
Provided initial art direction and created the design of the campaign.
Video direction
It’s not always a full campaign that I work on, video creation is sometimes a one-off translation of taking a general design thematic a brand already has established, and building off of it. Or, in other cases it can be a vibrant brand rally or an explainer video that takes complex things and turns them into something simple. From storyboards to set design and slide illustrations, creativity and fun are never lacking.
CONCEPT STORYBOARDS
VIDEO DIRECTION
DESIGN
CONCEPT STORYBOARDS
VIDEO DIRECTION
DESIGN
Various videos
Directed video shoot and guided set design for Rustoleum. Worked with 3D artist to create content for social while working at Kreber.
Quick content
VIDEO DIRECTION
DESIGN
Directed video shoot and guided set design for Rustoleum. Worked with 3D artist to create content for social while working at Kreber.
Digital design
In today’s society, digital design is always present, whether that is via social media, a retail page online, or an app. Learning how to navigate this type of design with clarity, thoughtfulness and intentionality is a key factor. As a designer I take the complex and simplify it into bold and beautiful designs.
STRATEGY
CONCEPT
DESIGN
ART DIRECTION
STRATEGY
DESIGN
PROTOTYPE
Cookie time
FIGMA prototype
Animated video I created that shows a new vision for how the Girl Scout Digital Cookie program or website viewed on mobile could be rolled out in terms of how a parent sees it and how a customer can see it.
Let’s get digital
STRATEGY
CONCEPT
VIDEO DIRECTION
ART DIRECTION
DESIGN
Created storyboards to simplify product usage, directed video shoot and created set design for Amaze product line while working at Kreber.
Presented a bold concept to Scotts for their brand store, they not only selected the design but it won a #2 spot in “Best Brand Stores on Amazon” when it debuted.
Colorful content
ART DIRECTION
DESIGN
Created campaign for Derwent Chromaflow Pencils for social media and Amazon A+ pages while at Kreber.
Environmental design
For a design to last 10-15 years you really need to dig into the work, find what makes a company gel and hum together. What matters to them, where they have been, where they are going. It takes time and tremendous effort to brand a space in an empowering and prideful way, without boasting or shouting it from the rooftop. Environmental branding should be just that, part of the environment, it should feel like it’s meant to be there, and if you do it right and listen to your client, the design holds true.
CONCEPT
DESIGN
Inspired connection
CONCEPT
ENVIRONMENTAL
DESIGN
Environmental branding renders and finished product for Artina while at TENFOLD.
Video from Artina
Video from Artina
Explore Electrolux
ART DIRECTION
MERCHANDISING
DESIGN
Directed the design of a new kitchen experience at a Ferguson store showroom. I planned and designed merchandising of all props and coloration of the room. I collaborated with the Environmental designer to render the space for approval. I also designed the large touchscreen application in partnership with a local partner to activate, while working at WD Partners
Photo art direction
Sometimes a client just needs help telling a story or creating their vision, and that’s ok too. Over the years I have photo art directed many photoshoots without creating the designs or concepts to shoot to, but truly delivering a vision the client has shared and needed to activate.
ART DIRECTION
On-site photo art direction for Big Lots while working at Kreber.
ART DIRECTION
Photo art direction for Sherwin Williams while working at Kreber.
ART DIRECTION
Photo art direction for lighting and water effects for Alterna while working at Kreber.
Graphic Design
One can’t always design from scratch and create the perfect image...many times a design comes together with already provided client imagery and we have to work with it to turn it into something new and exciting. Print layout, illustration design, and branding are still at the heart of what I love.
CONCEPT
DESIGN
ILLUSTRATION
BRANDING
CONCEPT
DESIGN
Doors differentiated
Campaign design for Wayne-Dalton doors at Cult Marketing. Designed brochures and assisted in photo art direction of all home photography and talent. Designed POP, brochures and packaging.
Illustration creation
DESIGN
ILLUSTRATION
Illustration design for Dublin Irish Festival T-shirts and other graphics for Cult Marketing.
DESIGN
BRANDING
All about that brand
Brand design for Kyle Edwards Realtor, created brand icon and all supporting marketing materials.
DESIGN
ILLUSTRATION
The house with a heart
A charity near and dear to my heart. A place thankfully I have not personally had to stay in, but one that is a huge provider of hope for families all over the world. Before having children I served on the Red Shoe Society board for 10 years. I created and designed all marketing materials for our events each year. It was a privilege to work with a team creating charity events for a worthy cause.
To bring you full circle, where I started....
kindness brings joy
Be kind everyone.
Want more?
it’s ok, we all like to scroll
Renders to renovation
Seeing is believing. When it comes to home projects or renovations, it can be really hard to make a visual leap. In every home project we have ever done, I have always taken the time to mock it up or create a render for the space. It’s how I bring our vision to life, and test the color combinations and textures—plus it puts zero holes in walls!
CONCEPT
DESIGN
RENDER
DESIGN AND RENDER
Personal home projects I have rendered and designed with my husband. Before and afters.
Laundry Room - mid construction
Render with floor, lighting, backsplash and wall color
Half bath render
Render with floor, lighting, backsplash, fixtures and wall color
Master Bath Render
Before and After
Shower render option
Before
After
Master Bath Render
Concept render for House Beer - 2012 Short North bar
Photos from the opening in 2012
Retail design
Not all design is subtle, in my retail experience anyway. It is designed to stop you in your tracks, make you take a second look and discover more. In the portfolio below you will see just that. It’s a combination of graphic design meant to engage the employee with product knowledge and email marketing campaigns designed to entice customers to purchase the latest colors and fashions.
PRODUCT PHOTOGRAPHY
ART DIRECTION
LAYOUT DESIGN
PRODUCT PHOTOGRAPHY
ART DIRECTION
DESIGN
Take notice
Created email campaigns and multi-page employee internal trend magazines to train staff per floor-set. Styled and shot all off-model product photography for social, emails and internal publications while working at LaSenza.
PRODUCT PHOTOGRAPHY
ART DIRECTION
DESIGN
The power of prototypes
ILLUSTRATION
PSD MOCKUP
DESIGN
While on the Visual Merchandising team I created illustrated prototypes for visual displays and packaging before creation into a final product.
ILLUSTRATION
PSD MOCKUP
DESIGN
While on the Visual Merchandising team I created photoshopped renders for colorization purposes in placement of visual merchandising and graphic placement mockups before creating in-store.
BACK TO HOME
More campaign work
again with the scrolling...onlY if you want to
CONCEPT
ART DIRECTION
VIDEO DIRECTION
DESIGN
ILLUSTRATION
Directed photoshoot, art direction, fabric colorway selection of furniture, talent selection and look and feel of the campaign while working at Kreber.
CONCEPT
ART DIRECTION
VIDEO DIRECTION
DESIGN
ILLUSTRATION
Directed photoshoot, art direction, fabric colorway selection of furniture, talent selection and look and feel of the campaign while working at Kreber.
CONCEPT
ART DIRECTION
VIDEO DIRECTION
DESIGN
ILLUSTRATION
Directed photoshoot, art direction and set design along with look and feel of the campaign while working at Kreber.
